Marketing

Resources | Training | Marketing  | New Agent Training

MARKETING

We truly believe that no one can match the extensive marketing program we’ve created to successfully gain and sell listings, with many programs at no cost to you.  We’re enthusiastic to demonstrate how Coldwell Banker Pacific Properties will make a difference in your success.

The Technology Advantage

WE’RE PLUGGED INTO THE TECHNOLOGY THAT PUTS YOU ON TOP

Coldwell Banker Pacific Properties ipad

With 90%1 of home shoppers using the Internet as part of their home search, a comprehensive online marketing program is essential to generating the greatest possible demand for your home. Through careful investment and powerful alliances, Coldwell Banker Pacific Properties has claimed virtual ownership over the Internet’s most exclusive real estate. We do this through:

 

  • Strategic relationships with America’s leading real estate websites
  • Posting multiple photos of your home and a detailed property description online—two of the most sought after features by online home shoppers
  • Featured positioning on America’s top real estate websites
  • Unmatched search term utilization on the Internet’s biggest search engine sites
  • Technology that allows our agents to respond immediately to inquiries of interested buyers
  • Mobile marketing that allows buyers to conveniently search for homes
  • Connecting with potential buyers through social media and videos channel
1 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
 

Leaders on the Web

Maximizing your Online Presence

Studies show that 90%1 of consumers start their online home search with search engines. To tap into these buyers, we are spending $3 million on search engine advertising this year which includes 95,000 search terms2 on major sites including Yahoo and Google. In addition, our comprehensive Internet strategy includes displaying your clients’ homes with a detailed property description and multiple photos on the leading real estate websites, including:

CBPacific.com | ColdwellBanker.com | Realtor.com | Trulia.com | Zillow.com | HotPads.com | FrontDoor.com | MSN.com | HomeFinder.com | NYTimes.com | Homes.com | Yahoo Homes

There are over 600 additional Coldwell Banker Pacific Properties web partner listing sites across the country and around the globe.

1 2011 National Association of REALTORS® Profile of Home Buyers and Sellers
2 Based on the estimated retail value of NRT Incorporated’s annual spend for national search engine advertising

Featured Positioning

ON AMERICA’S TOP REAL ESTATE WEBSITES

FabPlus

The Fab Plus program provides Coldwell Banker Agents the opportunity to have Featured Agent Branding displayed with their listings on the nine most dominant real estate portals today. Differentiate yourself from your competitors.

FabPluslogo

Coldwell Banker Pacific Properties is the only real estate brokerage
to offer this exclusive online marketing strategy for agents.

Mobile Marketing

REAL ESTATE AT YOUR FINGERTIPS

mobilemarketing

Coldwell Banker Pacific Properties understands how consumers are embracing innovative uses of digital platforms. That’s why we were the first national real estate brand to:

 

  • Customize our sites, CBPacific.com and ColdwellBanker.com, for smart phone screens
  • Display listings on a GPS device
  • Launch an iPhone and Android app showcasing millions of listings worldwide
  • Develop an iPad app—Coldwell Banker Real Estate Search— the only real estate application that pulls property and agent videos into a real estate search for cities and countries across the globe

Rapid Response

TIMING IS EVERYTHING

Rapidresponse

When an online home buyer shows interest in your listing, you are able to respond with speed and professionalism through our rapid response system that offers patented breakthrough technology. In a matter of seconds, potential buyers’ inquiries will go directly to your cell phone and e-mail for an immediate response.

blu

A COLDWELL BANKER EXCLUSIVE

blu

Coldwell Banker has an exclusive one stop marketing platform, blu, which allows us to provide comprehensive marketing exposure for your clients’ homes with just a few clicks of a button. From social media exposure to print materials and Internet presence, blu takes real estate marketing to the next level by quickly and powerfully showcasing your home to thousands of potential buyers.

Here is a look at a few of the marketing tools included in our blu platform:

  • Brochure designs
  • High definition single property website featuring a virtual tour
  • HTML and Craigslist brochure
  • E-mail marketing brochure
  • Social media marketing
  • Auto generated QR codes
  • Video

Stats At Your Finger Tips

A COLDWELL BANKER EXCLUSIVE

MarketActionReport

Our exclusive MarketQuest system allows our Agents to pull real time stats based on
zip code, city or county. Agents enjoy the flexibility of being able to present their clients
with:

  • Market trends
  • Summary reports (the perfect prospecting tool)
  • Data to underscore current market conditions with clients and prospects alike

Unmatched Social Network

CONNECTING SOCIALLY WITH TODAY’S BUYERS

Coldwell Banker Pacific Properties has an impressive array of social media tools designed to engage, entertain and connect with today’s home buyers and sellers and drive those leads directly back to our websites. Our social network includes:

www.hawaiihome.me | facebook.com/cbpacific | pinterest.com/cbpacific | twitter.com/cbpacific | youtube.com/cbpacificonisland | gplus.to/cbpacific
| linkedin.com/company/coldwell-banker-pacific-properties

Forever blazing the trail, Coldwell Banker was the first national real estate brand to launch their own YouTube channel, Coldwell Banker On Location™, which now has more than 4 million video views worldwide.

 

Picture Your Listings in Hawaii’s Exclusive Island Homes Collection Magazine

A COLDWELL BANKER PACIFIC PROPERTIES EXCLUSIVE

IHC

Island Homes Collection is Hawaii’s most prestigious real estate and lifestyle magazine, distributed at hundreds of locations across Oahu. Its great design, fascinating articles and breathtaking photos create an environment that showcases each of your listings to its best advantage.

As much as they’d like to, other real estate companies just can’t come close to giving their agents this kind of high quality marketing tool.  Wouldn’t you like to take Island Homes Collection to your next listing presentation?

The State’s Most Extensive Open House Marketing

52 Weeks of Free AdvertisingThere’s no better way to begin a relationship with a potential client than in person. And holding Open Houses is a convenient way to reach a broad number of buyers and sellers every week.  We strongly support Open Houses by ensuring they are widely advertised.  You’ll find every open house advertised in the Sunday Star Advertiser, Pacific Business News, on the internet, in emails to potential buyers, and throughout our network of agents. All of this advertising comes at no cost to you.